The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change. [source]
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A brilliant concept for helping people to “get it” but aren’t there cities closer to home – like Calcutta and er, Mumbai itself– that will be underwater as soon or sooner than NYC? Wonder why they didn’t “go there?”
wooooooooooooooooooooooooooooooooooooow, i wanna swim
thx for the share man
What’s the carbon footprint of the pool construction and operation?
Nice pool, but global warming is just a nonsensical idea, promoted by left-wingers and those who fight creationism being taught in schools.
(kidding)
I don’t think Indian swimmers are the ones most capable of changing global climate.
On the artistic side though, its pretty creative.
Cool!
I feel like swimming now
Great picture
Kathy: I agree. If I had to venture a guess, I would say the New York skyline is a bit more impressionable.
rick g: i don’t think they actually built the pool. but you could ask about the carbon footprint of the process involved with coming up with this idea, designing it and printing the poster. although it might be offset by any awareness it may help to raise. but that’s just my guess.
umm farouq: i totally agree. oh wait. you were kidding. that’s a shame
Khaled: i think the world is slowly learning that every human being plays some role in global warming, however small it is.